McMahon’s images give us a rare glimpse into the organized chaos that is backstage fashion. From models prepping in their intricate, nature-inspired outfits to the quiet moments of final touches, these shots reveal the creative whirlwind that brings Samantha Pleet’s Fall/Winter 2012 collection to life. Every piece, from dreamy dresses to structured coats, embodies Pleet’s signature blend of ethereal elegance and practicality.
The Magic of FW12
Pleet’s FW12 collection is a masterclass in storytelling through design, drawing from folklore and mysticism to create pieces that feel timeless and otherworldly. The backstage photos emphasize the detailed craftsmanship and the mood-setting atmosphere that transforms clothing into wearable art. McMahon’s photography captures both the tension and excitement, the last-minute adjustments, and the spontaneous moments of beauty that make backstage just as thrilling as the main event.
Fashion Meets Friendship
The collaboration between Pleet and McMahon is a testament to the close-knit creative community that surrounds End of Century and beyond. Their shared vision brings out the best in each other’s work, resulting in a series of images that tell a deeper story of what goes into making a collection a reality.
Stay tuned for more behind-the-scenes glimpses and fashion highlights. If you love the drama of the runway, you’ll definitely appreciate the intimate artistry captured backstage by Dan McMahon.